Thoughts on Employment Websites and the Future of Business-Part 3

Customer-Company collaboration is a relatively new phenomenon. With the advancement of the Internet came the ability for companies to understand their customers wants and needs in a very real and personal way. So why do most companies completely ignore this? Have they not seen the potential DEVASTATING outcome?

It seems very basic to me that companies must utilize those who actually use, buy, and love their products. How does it make sense for some out of touch executive to decide what customers want when the possibility to directly ask those who buy or use your product is readily available? The successful companies of the future (and anyone with a brain) know that it makes no sense.

Why can’t companies set up a message board on their website that creates a meaningful conversation? I can think of no better way of collecting ideas and dealing with setbacks then involving the customer directly. This not only provides useful information to all parties involved but can also show that you care what your customers think. That you are willing to listen to those who consume your product. After all, THEY KNOW WHAT THEY WANT. Additionally, since almost no large companies do this it provides a tremendous opportunity. Show love and you can change the world. Create a following. Nurture and develop a tribe of loyal followers and you will change the world.

This is revolutionary. Think of the possibilities. The companies of tomorrow run by their most loyal customers. This is the future. These companies will provide real economic value because they truly know what their customers want. No more bullshit market demand studies. No more blind market research with way too many unknown variables. THE OLD SYSTEM IS BROKE, and it is time to fix it. Fix a companies DNA and you will change the world.

Getting back to employment websites...

I would suggest that it would be HUGELY beneficial for these employment sites to create a real and meaningful community. Let others learn from people who were once in their shoes. Create a message board and various blogs that start a conversation. Create a loyal following that will help to spread the word. Why don’t these sites do this? Why do they not tap into their most valuable assets? It will never be known. What is known is that it is possible to do this. It is possible to actually learn from your customers and to provide for them what they want. Exceed peoples expectations and you will change the world.

This is what companies of the future will do. They will learn that it is so much better to create this dialogue. It will be the RULE and not the EXCEPTION. Imagine what the future holds. No more bullshit products that people accept because they have no choice. No more automated customer service systems that KILL VALUE. The potential to eliminate product failures. IT IS SO OBVIOUS. Those who realize that this trend is the future will change the world.